Text Marketing for Restaurants

Making it in the food industry certainly isn't easy. Give your restaurant a boost by texting your customers. It drives traffic and engagement to keep your customers coming back.

How to Get Started

Try different SMS offers

You, of course, can’t expect your customers to have the same meal every time. So change your offers, use different swipes, and add something new. Trial and error will tell you what works best.

Also, people who are not interested in a particular request might be interested in another; therefore, you should avoid sending the same offer over and over again.

I, for one, would opt-out from receiving text messages from a restaurant that does not bring me reasonable offers. So make sure you change it up!

Check spellings and avoid using slangs

When sending out SMS messages to your list, it is essential to make sure your texts are error-free.  Also, do not use slang in your text messages; it is not a professional thing for a restaurant to do, furthermore, make sure to spell words in full and avoid unnecessary abbreviations.

State your name

Your recipients are likely to succumb to your offer if they see a familiar name; hence it is important to add the name of your restaurant in the body of texts, and also make sure the sender ID has your restaurant name, as people are more likely to open the message if it’s from a vendor they know.

Always add a call to action

Sending a message to customers without adding a call to action is like casting a hook with no bait. A call to action is like a signpost that lets your potential customers know what to do next.

Always make sure to add a CTA that lets your customers know how to order or book for a table, a simple “CLICK HERE TO ORDER” or “CALL THIS NUMBER” will go a long way.

Sending the Best Text

Now that you know best practices, knowing the type of message and what time to send it is another important factor to consider when using SMS marketing for your restaurant

SMS Marketing for restaurants is very easy to implement in your success plan. Potential customers think about which food to eat at certain times of the day. So, why not entice them to choose you with a text containing a special around that certain time of day?

Texting for satisfaction surveys

Gain the opportunity to get feedback from your customers. This will also allow you to retain customers by implementing improvements to your service effectively that builds a positive relationship with your customers. Sending satisfaction surveys to all customers who have come to the restaurant with SMS Marketing is highly recommended.

It is also useful since the information obtained from the surveys is objective and comes precisely from the people with the greatest power to comment. You get to see how well you are performing from their perspective as you grow customer loyalty. To motivate customers to participate in these surveys, you can offer to give a discount to customers who participate.

Restaurant loyalty programs

All restaurants eventually end up creating a catalog of regular customers. It may be because they like the food, the environment, the service, or because the restaurant is in their neighborhood.

Making an effort to get to know your customers and their motivations will help you create loyalty programs. Through text messages, you can offer them special discounted rates or VIP passes for events or tastings. They will appreciate it even more, and your restaurant will receive free and highly effective advertising thanks to word of mouth.

Sample Text Marketing Ideas for Restaurants

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